Most people remember seeing the video featured on Dateline NBC.
Here's the easiest way to experience it:
- Go to http://viscog.beckman.uiuc.edu/media/dateline.html
- Scroll down to "view the basketball video" and do what it says.
- after watching the video and counting the number of times the team dressed in white passes the basketball, go back to the first page and click on "learn more about inattention blindness" :)