The May-June 2007 issue of ACM's interactions has a two page article about how Harmonix's Guitar Hero took off after Best Buy put the game on kiosks. If you are a Fresno State person you can access the article here, and if you are a University of Hawaii person you can access interactions and then go to the issue.
But more interesting than the interactions piece is this take at GameSpot News: scroll down about one screen to "Alex Rigopulos: Whose dream is it, anyway?". There is also a link to really lousy audio. A slightly better article is here.