Judging from all the references I'm seeing to Bob Sutton's new book The no *ssh*le rule (I've edited some of the vowels), I'm late to this party. So far I've seen it mentioned in the March Fast Company, in CIO Insight (from back in 2004), and in Guy Kawasaki's blog.
I can't find a web copy of the original column in the February 2005 issue of Harvard Business Review (which I am embarrassed to say I thumb through occasionally).
Some of the comments to Guy's posting are funny, like this one, and this one.
I got Sutton's book yesterday -- it's short and easy to read.
Speaking of books, the new one by Bill Moggridge is Designing Interactions, and it is incredible -- almost a coffee table book. It's not very expensive, but if you don't want to spend the money you can download one chapter a week free from the website. It's really great that all the videos of interviews are on the website (although in smaller format than the book-accompanying DVD). I highly recommend that you watch the video of Bill Verplank.